People are turning on their computers and laptops less and less often to shop. They’ve stopped thoughtfully selecting products on a big screen. Today’s shopping is more impulsive than it was a few years ago. Shoppers place orders on the run. They shop in elevators, in lines, and on public transportation. Therefore, your website must be easy to navigate on a smartphone. If text requires constant zooming, shoppers will go elsewhere.
Optimizing a website for mobile devices is not a task for a beginner. It’s important not only to compress the site for a small screen, but also to create a user-friendly interface that won’t lag on any device. Therefore, it’s best to hire a professional e-commerce development company to modernize your online store. Only professionals use modern responsive design technologies.
Main Mobile Interface Problems
When shopping on a smartphone, people encounter the following issues:
- Buttons and menus are too small. If a button is difficult to hit with a finger, users will only be able to navigate to the desired section of the catalog after several attempts. This will cause irritation and discourage them from making a purchase.
- Big images. Not all customers have a stable internet connection. If images take a long time to load, users will abandon the site.
- Complex registration and order forms. No one wants to fill out 10 or more fields on a phone, especially if the fields are small and the interface is cumbersome.
Also, when developing a mobile website, it’s important to consider customer behavior when using a smartphone. Many on-screen actions are performed with a thumb. Accordingly, it’s best to place important buttons at the bottom of the interface. This should include a “Buy” button and a shopping cart icon. This way, all the necessary tools are within easy reach of the customer.
When designing the interface, you should also consider the path from product selection to payment. This path should be as short and simple as possible for a novice internet user, requiring a minimum number of actions.
How Do You Know If Your Mobile Version Needs Improvement?
You can identify ineffective mobile functionality even without the help of specialists. Your website needs to be redesigned if:
- there is a high bounce rate on phones and tablets;
- visitors are constantly writing or calling support, complaining that they can’t place an order or can’t find the “Buy” button;
- the online store is taking a very long time to load (it’s best to check the loading speed on a mobile network).
If you notice these signs, your website needs an update. Choose the contractors for this task carefully. Specialists should not only improve the template but also optimize the data.
Remember that your smartphone is the main showcase of your business. Many customers will come to the online store through the mobile interface. If it is inconvenient, users will find another store. Therefore, developing a mobile version of a website can safely be considered an investment in customer loyalty, rather than an unnecessary expense.
